Week 1 Project: Proposal & Wireframe

The following is a a website proposal and wire-frame for The Holy Magdalena Food truck.  This is a project for my Web Design class and is an exercise to help develop my proposal writing skills as well as a general knowledge of layout and execution for building a website.  The proposal is a detailed outline of the direction, costs and general idea that I believe will be the most effective for the Holy Magdalena's website.  The wire-frame is a general layout of the way the website would look and is meant to represent placement as well as page layout.




Holy Magdalena Food Truck

Web Site Goals & Objective

Create a web site utilizing Joomla web-based content management system (CMS) platform. Structuring the site through a CMS will give Holy Magdalena the ability to update the site from any computer with an Internet connection and will offer autonomy for future development. Another feature that will be beneficial to the Holy Magdalena is the ability to link a Facebook page and develop a blog page for their site. The reasoning behind a blog and Facebook is to allow the current and potential customer base to have a better understanding of the Holy Magdalena. Even though the Holy Magdalena is a food truck having a strong web presence will allow customers to feel more at home becoming frequenters to the truck. In order to establish a strong following and customer base the company needs a website that will allow its customers a place to congregate and learn new locations, menu items, and special events that the Holy Magdalena will be participating in. Utilizing a CMS site like Joomla will provide an easy to update site for the Holy Magdalena.

Specific Strategy Recommendations

•  Using the company’s current branding and logos the site’s colors and aesthetics will complement the current branding already in place.

•  Along with the website a Facebook, and blog page will be created to help insure exposure to current and potential customers. Also having these pages constantly updated will help with SEO (Search Engine Optimization) that will allow customers that are word-of-mouth type customers be able to locate your site and then intern locate the Holy Magdalena at any given date.

•  Incorporation of imagery, graphics and content material that have been provided in the project package.

•  Development of core pages and functionality:

•  Home - Set up a web slider to showcase menu items events that have been attended and happy customers.

•  About Us - Detailing the beginnings and passion of the Holy Magdalena.

•  Blog Page- To help with SEO and keep customers updated and give them a feeling of closeness to the Holy Magdalena. Also allows for a place to make special announcements as well as debut new menu ideas.

•  Location – Calendar detailing where and when the Holy Magdalena will be located for each day.

•  Menu Page – Will contain images and pricing for the items offered by the Holy Magdalena

Work Estimate

Estimated Design and Administrative Time: 80-85 hours
Estimated Cost: $4000-$4500

Delivery Time

I estimate 12 weeks development time to design a custom site, Facebook Page and set-up a blog. The site will launch precisely 60 after final approval from the customer. The estimated launch date will be subject to change if the customer fails to approve the final project or does not submit payment in a timely manner.

Site Administration/Maintenance

Hosting and site administration will be run through Joomla.com (CMS platform) at a cost of approximately $50/mo


6-8 hours of training will be provided to Holy Magdalena staff on how to update the site from within the new CMS structure


Updates/features requested outside the scope of this proposal will be subject to an hourly rate of $80/hr with a ½ hour minimum

Next Steps

In order to get started, I’d need:


· Acceptance of the proposal no later than 2 business days after date of submission of this proposal


· Credit card # on file with Joomla


· What you would like your domain name to be, and how many people need emails.


· A list of all technology, such as computers, tablets, and mobile devices- this will help to insure all devices are compatible for your site and that you will be able to make necessary adjustments to the site at all times.


A deposit equal to ½ the estimated cost of the web site project - $2000

Policies

Deposits


A deposit, equal to one half the project estimate, is due upon acceptance of the proposal.


Postponed, Delayed or Abandoned Projects


All projects postponed, delayed or abandoned by the client for 30 days or more will be invoiced for work completed to date.


Cancellation Fee


All projects, contracts and service agreements are subject to a cancellation fee equal to the deposit amount, plus any additional expenses incurred. This fee is to insure compensation for mine and my teams' time and expenses.

Payment

Payment is kindly appreciated within 7 business days of final invoice date.

The last image is what appears at the bottom of every page except the home page.