Week 4 Project Resubmit

As I was reading all of the great feedback I received from both Charlene and Ms. Smith I began to grow a very clear vision of how I pictured my design. I revised the saturation of the image itself. After taking a closer look at the image and also Charlene's advice I decided the color popped but was not flattering for the model. I reduced some of the vibrancy to help with the orange tone that was created in the model's skin. Charlene also advised to remove the rubble from beside the car. I did utilize this advice but I did not remove all of the rubble because the image was meant to have an industrial element. With the guidance of Ms. Smith I moved the location of the Club name. I believe it not only help with leading my audience where I intended them to look but I also believe it helped give the design some balance. Another element that I chose to add was the drop shadow. I decided as well that adding a drop shadow would help the brand and Club name pop.

WK4 Lynda.com Certification: Managing Small Projects

     The most useful I learned from this course was that it helps to plan ahead to set backs, mistakes, changes and other things that can cause project delays.  This in particular I can utilize in my current position.  I know I should have known this but in all honesty when you work in a high volume fast paced environment this is one of those things that might get over looked when you are first introduced to a position such as mine.  So for me this piece of knowledge will be a huge help in organizing and planning future projects.

WK4 RISE Self Evaluation

This is my RISE review of my time in AET.

AET Week 4 Peer Review

Loren Maxwell,

     I hope your Tuesday is coming to a good close. Please see my RISE Peer review for your week 3 project below:

Reflect -  I very much enjoyed your design.  At a first glance I am drawn to the fact that it is very "clean" in that is effective but not overly complicated.  It was very clear where you wanted to focus your audiences' attention.  I very much prefer a simple brand to an extremely elaborate one.  Also it defiantly keeps with the pristine image most vineyards try and convey to their clients.  I went back to my design to make sure the message I was conveying was as accurately portrayed.

Inquire - I liked that you chose to utilize a color specific subject, but why these two? I ask because they look like they are friends, but not necessarily "connected."

Suggest - Have you considered cropping the image to where the couple to the left was your two colored subjects?  Another possible change could be to with an outer glow highlight the vineyard’s slogan.

Elevate - Perhaps you can refine your design by using a subject that more resembled people making a better connection.  I believe that your design is very strong, but with a little tweaking it could be extremely powerful.  For example if you were to use the couple as your subjects it would further bring home the idea of "connecting" with the vineyard.   This element will directly help build the audiences’ confidence that the vineyard does actually want to connect with them personally.  It will show them that your client understands the meaning of true connection.  Also if instead you decided to add the outer glow to the slogan that would bring some focus to what the vineyard believes in which would in turn portray that the vineyard allows for a personal connection.

Thank you,
Felisha Hodges

AET Week 3 Exploration

Rule of Thirds


The rule of thirds is clearly a driving force for this ad because it sits on two intersecting points on the rule of thirds grid lines. Hierarchy is established by utilizing color selection and sizing.  With the boom box being over sized it draws the focus into the center of the ad.  Also the use of a black background to highlight the gray scale selected for the boom box accentuates the focus where they intended the audience to look.

Symmetry


The rule of symmetry is successfully represented, with the subject being positioned in front of a mirror.  The ad establishes hierarchy with bold, bright colors and symmetrical alignment.  The photographer added a special touch in the angle chosen to photograph as well.  This draws your attention directly to the center where the woman's face is.

Leading lines


Leading lines are enforced to make the draw the audience to the main focus of the ad.  The designer grasped hierarchy by taking advantage of the skylight above the main subject in the photograph.  Also the deep brown and off white are a complimentary color pallet that help lead the audience view for them.

WK2 Lynda.com Certification: Up and Running with Photoshop CS6

  During the course I learned and also had many things retouched upon.  But for myself the most important element for me would be learning the uses of the Adobe bridge program.  I was unaware of this tool.  I knew how to add photos to my computer but was not aware that Photoshop had a program that would directly import your images.  For me the convenience of this particular tool will be important mainly because in news production you want to have the photos, images, and videos that are intended for your particular broadcast readily available and easily editable.

AET Week 2 Exploration

  The image above is my color palette and poster for the new release of the classic children's movie Alice in Wonder Land.   At a first glance you almost immediately notice the use the brick red and the light green.  Also in the poster showcases how the use of neutral colors along side the brighter red help bring your focus directly to the Mad Hatter.
 
  When you take a look at the different palettes that this poster utilize we notice many colors that are very similar.  If you reference the color wheel this is a Monochromatic color relationship as well as an Analogous relationship.  I believe that when you see the palettes broken down you see how many very similar colors there really are. Also I believe that it is Analogous because even though they are very similar there are some that are the adjacent colors on the color wheel.
 
  Monochromatic color schemes can have an energizing feeling.  When coupled with an Analogous relationship you have a powerful yet rich image that will draw in adults as well as children.

AET Week 1 Exploration

Image 1 ~ Reflective Design: I believe this image is showing reflective design because when you look at it, it draws on that feeling you had when you were sixteen and afraid of getting your first ticket.
Image 2 ~ Visceral Design: When you come across an image like this, your primal instincts come alive and you become attracted to the image.
Image 3 ~ Behavioral Design: Seeing this image automatically makes you want to get up and get a cup of coffee, and is behavioral because you know what your needs are.