Week 3 Lynda.com Certification: Hernandez Documentary

The below post is to showcase my Lynda.com certificate for the documentary based on Richard Hernandez.  My objective was to watch the documentary and take away from someone else an experience or lesson to apply in my current and future career.

Week 2 Lynda.com Certification: Viral Marketing

Below is a post for my portfolio class to display my Lynda.com course Viral Marketing certificate of completion.  The objective is to complete a course on viral marketing and explain the portion that I found most useful.

The portion that sticks out to me the most is the section on triggers.  I had never really thought about the brilliance behind peanut butter and jelly.  But it is so true, for example when you want a ham sandwich (if you like cheese) most o the time you think of a ham and cheese sandwich.  There seems in so many things to be an "and" item.  I never really realized that it was a marketing tool until now.  It is a great piece of knowledge I now have.  Being able to find a trigger that would be associated with a brand will help with brand recognition as well as in a sense give free marketing.

MCPP Portfolio Project Submission: Levi Strauss Creative Brief for Ecojeans Product Line

The below post is a portfolio submission.  This submission is to obtain a star rating for a portfolio project.  This post will include the star rating I am seeking as well as a description of the project and feedback that I received.

Star Rating Sought:

 1-star

Project Description:

This document was a portion of our Client Branding week. This brief's objective was to develop the creative elements such as brand, marketing, design, and strategies to develop the idea or in this case product line I was introducing to my client.  I was very pleased with the how the colors, layout, strategy and the brand came together and presented a very well thought out plan on how to execute the product line Ecojeans.

Link to Deliverable:

 Creative Brief PDF file

Feedback Received:

 My instructor gave me a 100% on this assignment.  She said that I did very well and that the elements and strategies that I included were what she was looking for with this assignment.  My peers in my life outside of school were also very pleased with what I presented in this document.

Resources Utilized:

 I utilized my Mac Book Pro, Adobe Illustrator CS6, Microsoft Word, and Adobe CS6 Photoshop to create this document.

MCPP Portfolio Project Submission: Main Street Signs & Graphics Marketing Flier

This is a post is a portfolio submission.  Below I detail all of the information about my submission as well as the star rating I hope to achieve from this project.

Star Rating Sought:
2-star

Project Description:

I have been in collaboration for the past few months with my superiors to develop new marketing tools for the company I am currently employed with.  The project that is shown here is a flier that is to be utilized at shows and by our outside sales team to showcase some of our work for creating new patches and Maltese crosses that can be utilized by Emergency Responders.  The outcome was well recieved and my employers and superiors were pleased with the final design.  This was the second marketing item to be developed on the design elements.  We have since moved into other items to continue developing the new marketing tools.

Link to Project Images:

Front of Flier 

Back of Flier

Feedback Received:

The design was well received and understood by me fellow design team.  The colors and elements all were well liked.  Clients were pleased that their different patches, crosses and other brands were utilized in the filer. 

Resources Utilized:

I utilized Adobe Illustrator CS5 to create and design this flier and my Dell HP computer at my office.