Below is an example of a mission statement and target audience statements based on a fictitious company that I will be building a website for. I have read the company content and back-story to help determine the type of audience and clientele the company should attract with their site.
Business or Entity:
Holy-Magdalena
Mission Statement:
This site will create an online closeness with the customer base of the Holy-Magdalena. It will help provide them with the location schedule as well as update them on new menu items and specials that are running. The website will also provide a place where they can get to know the owner and the passion behind the Holy-Magdalena better which will inevitably grow the customer base. The site will be full of color and excitement to help showcase the art behind baking cupcakes and the other menu items.
Business or Entity:
Holy-Magdalena Site
Target Audience Characteristics:
Moms on the go, Sweets Lovers, Last minute cake needs (such as office parties, birthdays, gatherings), Small business supporters, college students on lunch break, sports teams, families on outings to the park.
Business or Entity:
Holy-Magdalena Site
Target Audience Profile:
The target audience for the Holy-Magdalena site is going to be more of the mindset of they heard from a friend they should really try this new cupcake food truck. They will enjoy bright colors and pictures of the menu items to explore what they might be interested in trying. They will also be curious where and when they will be able to find the truck in order to try the items they have found an interest in. Also the audience will be in a hurry to find something easy and fast to help with their forgotten events so there will be a place for real-time updates for location of the truck.
Business or Entity:
Holy-Magdalena Site
Ideal Visitor Description:
The ideal visitor to he Holy-Magdalena site will be someone who relies heavily on friendly recommendations to try something new. As well as someone whom has tendencies to wait until the last minute to get the finishing touches for their events.
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