Tuesday, February 10, 2015
Week 2 Exploration: Mood Board
Below is the mood board I created for my web design class. This was an exploration in creating a mood board for my ideas on what and how I wanted to create the website for my fictitious client The Holy Magdalena food Truck.
Sunday, February 8, 2015
Week 1 Project: Proposal & Wireframe
The following is a a website proposal and wire-frame for The Holy Magdalena Food truck. This is a project for my Web Design class and is an exercise to help develop my proposal writing skills as well as a general knowledge of layout and execution for building a website. The proposal is a detailed outline of the direction, costs and general idea that I believe will be the most effective for the Holy Magdalena's website. The wire-frame is a general layout of the way the website would look and is meant to represent placement as well as page layout.
Holy Magdalena Food Truck
Create a web site utilizing Joomla web-based content management system (CMS) platform. Structuring the site through a CMS will give Holy Magdalena the ability to update the site from any computer with an Internet connection and will offer autonomy for future development. Another feature that will be beneficial to the Holy Magdalena is the ability to link a Facebook page and develop a blog page for their site. The reasoning behind a blog and Facebook is to allow the current and potential customer base to have a better understanding of the Holy Magdalena. Even though the Holy Magdalena is a food truck having a strong web presence will allow customers to feel more at home becoming frequenters to the truck. In order to establish a strong following and customer base the company needs a website that will allow its customers a place to congregate and learn new locations, menu items, and special events that the Holy Magdalena will be participating in. Utilizing a CMS site like Joomla will provide an easy to update site for the Holy Magdalena.
Estimated Design and Administrative Time: 80-85 hours
Estimated Cost: $4000-$4500
I estimate 12 weeks development time to design a custom site, Facebook Page and set-up a blog. The site will launch precisely 60 after final approval from the customer. The estimated launch date will be subject to change if the customer fails to approve the final project or does not submit payment in a timely manner.
Hosting and site administration will be run through Joomla.com (CMS platform) at a cost of approximately $50/mo
6-8 hours of training will be provided to Holy Magdalena staff on how to update the site from within the new CMS structure
Updates/features requested outside the scope of this proposal will be subject to an hourly rate of $80/hr with a ½ hour minimum
In order to get started, I’d need:
· Acceptance of the proposal no later than 2 business days after date of submission of this proposal
· Credit card # on file with Joomla
· What you would like your domain name to be, and how many people need emails.
· A list of all technology, such as computers, tablets, and mobile devices- this will help to insure all devices are compatible for your site and that you will be able to make necessary adjustments to the site at all times.
A deposit equal to ½ the estimated cost of the web site project - $2000
Deposits
A deposit, equal to one half the project estimate, is due upon acceptance of the proposal.
Postponed, Delayed or Abandoned Projects
All projects postponed, delayed or abandoned by the client for 30 days or more will be invoiced for work completed to date.
Cancellation Fee
All projects, contracts and service agreements are subject to a cancellation fee equal to the deposit amount, plus any additional expenses incurred. This fee is to insure compensation for mine and my teams' time and expenses.
Payment is kindly appreciated within 7 business days of final invoice date.
The last image is what appears at the bottom of every page except the home page.
Holy Magdalena Food Truck
Web Site Goals & Objective
Create a web site utilizing Joomla web-based content management system (CMS) platform. Structuring the site through a CMS will give Holy Magdalena the ability to update the site from any computer with an Internet connection and will offer autonomy for future development. Another feature that will be beneficial to the Holy Magdalena is the ability to link a Facebook page and develop a blog page for their site. The reasoning behind a blog and Facebook is to allow the current and potential customer base to have a better understanding of the Holy Magdalena. Even though the Holy Magdalena is a food truck having a strong web presence will allow customers to feel more at home becoming frequenters to the truck. In order to establish a strong following and customer base the company needs a website that will allow its customers a place to congregate and learn new locations, menu items, and special events that the Holy Magdalena will be participating in. Utilizing a CMS site like Joomla will provide an easy to update site for the Holy Magdalena.
Specific Strategy Recommendations
- Using the company’s current branding and logos the site’s colors and aesthetics will complement the current branding already in place.
- Along with the website a Facebook, and blog page will be created to help insure exposure to current and potential customers. Also having these pages constantly updated will help with SEO (Search Engine Optimization) that will allow customers that are word-of-mouth type customers be able to locate your site and then intern locate the Holy Magdalena at any given date.
- Incorporation of imagery, graphics and content material that have been provided in the project package.
- Development of core pages and functionality:
- Home - Set up a web slider to showcase menu items events that have been attended and happy customers.
- About Us - Detailing the beginnings and passion of the Holy Magdalena.
- Blog Page- To help with SEO and keep customers updated and give them a feeling of closeness to the Holy Magdalena. Also allows for a place to make special announcements as well as debut new menu ideas.
- Location – Calendar detailing where and when the Holy Magdalena will be located for each day.
- Menu Page – Will contain images and pricing for the items offered by the Holy Magdalena
Work Estimate
Estimated Design and Administrative Time: 80-85 hours
Estimated Cost: $4000-$4500
Delivery Time
I estimate 12 weeks development time to design a custom site, Facebook Page and set-up a blog. The site will launch precisely 60 after final approval from the customer. The estimated launch date will be subject to change if the customer fails to approve the final project or does not submit payment in a timely manner.
Site Administration/Maintenance
Hosting and site administration will be run through Joomla.com (CMS platform) at a cost of approximately $50/mo
6-8 hours of training will be provided to Holy Magdalena staff on how to update the site from within the new CMS structure
Updates/features requested outside the scope of this proposal will be subject to an hourly rate of $80/hr with a ½ hour minimum
Next Steps
In order to get started, I’d need:
· Acceptance of the proposal no later than 2 business days after date of submission of this proposal
· Credit card # on file with Joomla
· What you would like your domain name to be, and how many people need emails.
· A list of all technology, such as computers, tablets, and mobile devices- this will help to insure all devices are compatible for your site and that you will be able to make necessary adjustments to the site at all times.
A deposit equal to ½ the estimated cost of the web site project - $2000
Policies
Deposits
A deposit, equal to one half the project estimate, is due upon acceptance of the proposal.
Postponed, Delayed or Abandoned Projects
All projects postponed, delayed or abandoned by the client for 30 days or more will be invoiced for work completed to date.
Cancellation Fee
All projects, contracts and service agreements are subject to a cancellation fee equal to the deposit amount, plus any additional expenses incurred. This fee is to insure compensation for mine and my teams' time and expenses.
Payment
Payment is kindly appreciated within 7 business days of final invoice date.
The last image is what appears at the bottom of every page except the home page.
MCPP Portfolio Project Submission: Digital Flyer for Collins Street Tattoo
This blog post is portfolio submission for my Media Communications Portfolio 3 class. This post is a submission for star rating to help build my portfolio for once I have graduated.
Star Rating Sought:
I am seeking a 2 star rating.Project Description:
This project was to create a digital flyer to help spread the word to the client's customers about their tenth anniversary specials. The main objective for this project was to create a flyer that contained the special verbiage and store information requested by the client as well as help bring in business.Link to Deliverable:
Photo image of Client's Flyer.Feedback Received:
During the process of creating the flyer I had the client select photos and the exact text they wanted for the flyer. There were two revisions on color and placement of the photos. The image that is linked above was the final product that the client posted to their Facebook as well as their Instagram accounts. It was my understanding that the flyer did help to bring in more foot traffic than normal. The initial feedback from the client was that they really liked the final layout of the flyer.Resources Utilized:
PI utilized Adobe CS6 Illustrator to design and layout the flyer. To deliver the final product to the client I emailed a JPEG copy of the artwork.Thursday, February 5, 2015
Week 1 Analysis: Competitor Research
Below you will be able to view my video analysis for my Web design class. I was reviewing the positives and negative for potential competitors for the fictitious company I will be building a website for. My objectives were to find out what I felt worked and did not work and how I could develop a site that would help the company standout above its competitors and draw in their target audience more effectively.
Week 1 Practice: Mission Statement & Target Audience
Below is an example of a mission statement and target audience statements based on a fictitious company that I will be building a website for. I have read the company content and back-story to help determine the type of audience and clientele the company should attract with their site.
Business or Entity:
Holy-Magdalena
Mission Statement:
This site will create an online closeness with the customer base of the Holy-Magdalena. It will help provide them with the location schedule as well as update them on new menu items and specials that are running. The website will also provide a place where they can get to know the owner and the passion behind the Holy-Magdalena better which will inevitably grow the customer base. The site will be full of color and excitement to help showcase the art behind baking cupcakes and the other menu items.
Business or Entity:
Holy-Magdalena Site
Target Audience Characteristics:
Moms on the go, Sweets Lovers, Last minute cake needs (such as office parties, birthdays, gatherings), Small business supporters, college students on lunch break, sports teams, families on outings to the park.
Business or Entity:
Holy-Magdalena Site
Target Audience Profile:
The target audience for the Holy-Magdalena site is going to be more of the mindset of they heard from a friend they should really try this new cupcake food truck. They will enjoy bright colors and pictures of the menu items to explore what they might be interested in trying. They will also be curious where and when they will be able to find the truck in order to try the items they have found an interest in. Also the audience will be in a hurry to find something easy and fast to help with their forgotten events so there will be a place for real-time updates for location of the truck.
Business or Entity:
Holy-Magdalena Site
Ideal Visitor Description:
The ideal visitor to he Holy-Magdalena site will be someone who relies heavily on friendly recommendations to try something new. As well as someone whom has tendencies to wait until the last minute to get the finishing touches for their events.
Business or Entity:
Holy-Magdalena
Mission Statement:
This site will create an online closeness with the customer base of the Holy-Magdalena. It will help provide them with the location schedule as well as update them on new menu items and specials that are running. The website will also provide a place where they can get to know the owner and the passion behind the Holy-Magdalena better which will inevitably grow the customer base. The site will be full of color and excitement to help showcase the art behind baking cupcakes and the other menu items.
Business or Entity:
Holy-Magdalena Site
Target Audience Characteristics:
Moms on the go, Sweets Lovers, Last minute cake needs (such as office parties, birthdays, gatherings), Small business supporters, college students on lunch break, sports teams, families on outings to the park.
Business or Entity:
Holy-Magdalena Site
Target Audience Profile:
The target audience for the Holy-Magdalena site is going to be more of the mindset of they heard from a friend they should really try this new cupcake food truck. They will enjoy bright colors and pictures of the menu items to explore what they might be interested in trying. They will also be curious where and when they will be able to find the truck in order to try the items they have found an interest in. Also the audience will be in a hurry to find something easy and fast to help with their forgotten events so there will be a place for real-time updates for location of the truck.
Business or Entity:
Holy-Magdalena Site
Ideal Visitor Description:
The ideal visitor to he Holy-Magdalena site will be someone who relies heavily on friendly recommendations to try something new. As well as someone whom has tendencies to wait until the last minute to get the finishing touches for their events.
Tuesday, February 3, 2015
Week 1 Practice: Project Inventory
Hello Ray,
I hope your Tuesday has gone well.
Below I have a questionnaire for you to complete that will help provide me with the essential information needed to build the most effective site possible for you. Please complete it and email it back to me.
Thank you,
Felisha Hodges
Please list your company's contact information that you would like to appear on the site:
Company Name:
Contact Name:
Contact Email:
Company Phone Number:
Please explain what your company's services and products are:
Please explain what your target audience is and the motivation for that audience:
Please tell us why you are interested in a website:
Do you already have a website? If so please describe what you do not like about it and what are items that you feel currently are beneficial on the existing site:
Tell us about your competition:
Do they have websites that you like? Please explain the specific items that you like are and why:
Do you offer something just a little bit different that makes you standout out from your competition?
What makes this item differ from your competition?
Do you already have a domain name?
If so who handles the registration for your domain name?
If not what name would best suite your company?
What links and additional media tools would you like linked to your page? (For example FaceBook, Twitter, Calendars, eCmmerce etc.)
Will your site be mostly informational?
What absolutely needs to appear on your homepage?
Is there any information that you want to be visible at all times?
How many pages will there be? (For example homepage, about us, contact us, etc.)
Do you already have a company brand?
If so what colors and fonts are you utilizing?
Do you have electronic copies of your logo?
Did you want to have images on your site? If so what style of image?
Do you already have the content and information for your site?
Of so will you be submitting electronically?
How often do you feel your site will need to be updated?
Would you want to be able to complete updates yourself?
Please describe your knowledge of web technology:
Please provide any additional information about your company, or goals for your website:
I hope your Tuesday has gone well.
Below I have a questionnaire for you to complete that will help provide me with the essential information needed to build the most effective site possible for you. Please complete it and email it back to me.
Thank you,
Felisha Hodges
Please list your company's contact information that you would like to appear on the site:
Company Name:
Contact Name:
Contact Email:
Company Phone Number:
Please explain what your company's services and products are:
Please explain what your target audience is and the motivation for that audience:
Please tell us why you are interested in a website:
Do you already have a website? If so please describe what you do not like about it and what are items that you feel currently are beneficial on the existing site:
Tell us about your competition:
Do they have websites that you like? Please explain the specific items that you like are and why:
Do you offer something just a little bit different that makes you standout out from your competition?
What makes this item differ from your competition?
Do you already have a domain name?
If so who handles the registration for your domain name?
If not what name would best suite your company?
What links and additional media tools would you like linked to your page? (For example FaceBook, Twitter, Calendars, eCmmerce etc.)
Will your site be mostly informational?
What absolutely needs to appear on your homepage?
Is there any information that you want to be visible at all times?
How many pages will there be? (For example homepage, about us, contact us, etc.)
Do you already have a company brand?
If so what colors and fonts are you utilizing?
Do you have electronic copies of your logo?
Did you want to have images on your site? If so what style of image?
Do you already have the content and information for your site?
Of so will you be submitting electronically?
How often do you feel your site will need to be updated?
Would you want to be able to complete updates yourself?
Please describe your knowledge of web technology:
Please provide any additional information about your company, or goals for your website:
Week 1 Exploration: Web Site Strategy and Planning
What was your initial reaction to the content of this lesson - intrigue or intimidation - Why?
My first reaction was a little intimidated. I have a friend who recently graduated and majored in Web Design and I always heard how hard it is to learn and create. So I began watching this lesson very worried that I might not be able to actually create a webpage.
How do you envision working with the web in the future?
I want to become a Media Strategist, so I believe that having a working knowledge of how to develop and create a good and function able as well as beneficial site will be very important for my future career.
Identify 3 points of interest from the lesson - What would you like to know more about?
I would love to learn more about CMS systems, the actual hosting options such as the VPS, general site mapping and utilizing the most optimal webpage planning.
Will you approach your on-going web project differently as a result of this lesson - Why?
I am going into building a webpage as a complete beginner so my approach is to learn as much as I can to enable the best possible outcome.
My first reaction was a little intimidated. I have a friend who recently graduated and majored in Web Design and I always heard how hard it is to learn and create. So I began watching this lesson very worried that I might not be able to actually create a webpage.
How do you envision working with the web in the future?
I want to become a Media Strategist, so I believe that having a working knowledge of how to develop and create a good and function able as well as beneficial site will be very important for my future career.
Identify 3 points of interest from the lesson - What would you like to know more about?
I would love to learn more about CMS systems, the actual hosting options such as the VPS, general site mapping and utilizing the most optimal webpage planning.
Will you approach your on-going web project differently as a result of this lesson - Why?
I am going into building a webpage as a complete beginner so my approach is to learn as much as I can to enable the best possible outcome.
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