Tuesday, March 18, 2014

AET Week 3 Exploration




Rule of Thirds


The rule of thirds is clearly a driving force for this ad because it sits on two intersecting points on the rule of thirds grid lines. Hierarchy is established by utilizing color selection and sizing.  With the boom box being over sized it draws the focus into the center of the ad.  Also the use of a black background to highlight the gray scale selected for the boom box accentuates the focus where they intended the audience to look.








Symmetry


The rule of symmetry is successfully represented, with the subject being positioned in front of a mirror.  The ad establishes hierarchy with bold, bright colors and symmetrical alignment.  The photographer added a special touch in the angle chosen to photograph as well.  This draws your attention directly to the center where the woman's face is.








Leading lines


Leading lines are enforced to make the draw the audience to the main focus of the ad.  The designer grasped hierarchy by taking advantage of the skylight above the main subject in the photograph.  Also the deep brown and off white are a complimentary color pallet that help lead the audience view for them.

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